Display Tips

Some of our retailers tell us our animated products are the top sellers in their stores. That's terrific news, but we can't take all the credit. The shops that consistently reorder from us are the shops that display our products properly. Remember, most customers have never seen anything like CineSpinners™, Scanimation Rulers® or Kineticards™ before and don't know what they do. Unless they see them animate the first time they look at them, there's a chance you might not sell even one. For these unique products, proper display is really that important! Please take the time to read our tips for each product.

For instance, our CineSpinner™ Suncatchers should be suspended at eye level either in a daylit window or in front of a plain, light background such as a white wall, leaving enough room for them to rotate completely around at the end of their string. Dark walls or busy backgrounds such as product-cluttered shelves will make the CineSpinners™ unreadable. No kidding.

If you display CineSpinners™in your shop window with our custom-made suction cup hangers, they will look terrific to people inside your store because the daylit window provides a bright background. But be aware that, at the same time, people outside your store looking into the window are unlikely to see the CineSpinner™ images because the shop interior provides a comparatively dark, cluttered background. If you want people outside your shop to see CineSpinners™ in your window, you'll want to position a plain, light-colored backdrop behind them.

But suppose you don't have enough wall space for a dedicated CineSpinner™ display area. What to do? Problem solved: our all-new, compact, wall-free Satellite CineSpinner™point of purchase display. This smart-looking hanging unit is instant-just add six CineSpinner™! Best of all, there's no tying involved. The CineSpinner™ can be hung and swapped out with no fuss!

Our Scanimation® Rulers sell best in our Rockin‘ Ruler Scanimation® Ruler P.O.P.'s which feature a tamper proof, permanently front-mounted Scanimation® ruler that appears to animate as your customer walks toward it. Be sure to place the display where overhead light will fall onto the white background directly behind the display ruler. If possible, position the display near a white wall or a daylit window so when your customers pick up and examine the for-sale Scanimation® rulers from the back of the display, they can hold them up to the light to examine them.

Another Scanimation® Ruler display option is to prop an individual ruler up on a Ruler Easel . But make sure the countertop is white or light in color because it is now providing the background for the ruler. In the past, many of our customers successfully sold our Scanimation® Rulers this way, but the downside to this method is that, after picking up and examining the ruler, a customer may lay the ruler flat on the table rather than returning it to its easel. It's not a good idea to leave Scanimation® Rulers lying flat on a countertop - even a white countertop-- because the images on them will look so dark that it is unlikely they will catch the next customer's attention.

Scanimation® Rulers are one of our best selling items, but we're pained to admit that they make poor bin items. The average customer will remove a ruler from the bin, but, not knowing that it animates when held up to the light, will instead view it against the floor (a dark background), not see anything at all, and return it to the bin. We've seen it happen!

Our Smart Move™ Animated Greeting Card, thanks to a sticker on its acetate enclosure that reads "Open Me - I Move!" requires no special display attention whatsoever. Isn't that a relief?

Remember, if your customers see our products animate the first time they look at them, you've displayed them properly - and it's likely you'll be reordering from us soon.